Designed Services (DSI), is a boutique management consulting firm specializing in private-public partnerships. The owners wanted to refresh the original brand identity (established in 2006) with a modern symbol that communicated its bespoke nature and solid performance record.
The final design maintained the curves of the original design as inspiration, adding arrow heads to denote direction and purpose. A slab serif and a green-blue hue were added to balance out the concepts of energy and weight.
