As a consulting firm, Mosaics had an established reputation for providing professional services to a broad array of clients. A market opening to provide specific services for retail and commercial lighting challenged the owners to consider how to incorporate this business opportunity into their existing portfolio.
In working with the organization, I recommended that the new venture be distanced from the core brand as there were minimal overlaps for synergy but plenty of risks. I developed a brand identity that shared the same root name but maintained a distinct aesthetic.
